Holding company · Kuala Lumpur · Est. 2023
Software businesses, built to be held.
Axon Avenue is a Malaysian holding company. We build focused software businesses, each around one expensive problem, run them on a shared stack, and keep them.
See the holdings- Holdings
- 07
- Operating
- 04
- In development
- 02
- Established
- 2023
The holdings
Each business has its own site, its own customers and its own prices. Status as of 10 October 2026.
- 01
Proxi
Conversational AIA WhatsApp operator that answers, qualifies and books every enquiry for Malaysian businesses, including the one that arrives at 11pm.
Includes Personas
- 02
Lapang
Operations automationFinds where a team's week leaks, then builds and runs the system that closes it.
- 03
Saraf
Education · NeurodiversityNeurodivergence education in English and Malay, with written personality and support profiles.
Includes Oracle
- 04
MatSelamat
Access to justiceSmall-claims documents and letters of demand, in Malay or English, for people who cannot justify a lawyer.
- 05
CareerFit
Assessment · EducationHEXACO and RIASEC career fit for schools and universities, with a record an institution can file.
- 06
AIForIt
Enterprise enablementOne build day with a company's IT team. After that, they run their own AI.
- 07
Sync Primitive
MusicA Kuala Lumpur techno label run on the group's stack, where new systems are tested before a customer sees them.
How the group operates
Four rules decide what gets built, what gets kept, and what gets left alone.
- 01
One expensive problem each.
Every holding exists to remove a single friction its customer already pays to avoid: the lead lost at 11pm, the week lost to admin, the claim never filed.
- 02
Sold before it is built.
A new business starts when a customer commits, not when an idea feels good. That keeps the group's capital in businesses that already have a buyer.
- 03
One stack underneath.
Messaging, AI, payments, bilingual content and hosting are built once and shared, so each new holding starts on infrastructure the others have already proved.
- 04
Held, not flipped.
We run what we build. With no exit to optimise for, pricing, support and the roadmap answer to the customer.
- WhatsApp operators
- Voice and language models
- Payments and billing
- English and Malay content
- Psychometric assessment
- Document generation
Released openly
Parts of the stack the group gives away. Free to use, before anyone has paid for anything.
Open Crate
The engine under the group's record cataloguing and set building.
HEXACO for musicians
The six-factor personality test, free, scored on the spot.
The entity
Every holding is owned and operated by one registered partnership.
- Legal name
- Axon Avenue PLT
- Legal form
- Limited liability partnership
- Governing law
- Limited Liability Partnerships Act 2012
- LLP number
- LLP0035183-LGN
- Registration no.
- 202304001247
- Registered with
- Companies Commission of Malaysia (SSM)
- Based in
- Kuala Lumpur, Malaysia
- Founder
- Raul Lee Bhaskaran
Not a law practice
Axon Avenue PLT provides no legal services. RLB Advocates & Solicitors is a separate firm, separately regulated, and not part of this group.
Documents, not advice
MatSelamat prepares documents from what its user tells it. It does not give legal advice or act for anyone.
What customers own
Customers keep their accounts, their data and, on Proxi, their own number.
Talk to the group.
For partnerships, institutional licensing, and anything that spans more than one holding. Customers of a single product are served fastest on that product's own site.